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          "group": "CALDAS_APARTAMENTOS_SEP2026",
          "status": "Activo",
          "rawDeliveryStatus": "Active",
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          "status": "Detenido por política",
          "rawDeliveryStatus": "Halted",
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        "date": "2026-10-26",
        "partial": true,
        "observedAt": "2026-10-26T18:35:00-05:00",
        "source": "Interfaz de campaña",
        "spend": 29016.42,
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        "dailySpend": 888924.101523,
        "dailyImpressions": 957534,
        "dailyClicks": 1555,
        "adsImpressions": 957535,
        "note": "Gasto y clics concilian. Total campaña 957533 impresiones; grupo UI posterior957534; anuncios XLSX posterior957535. Se conservan cortes por nivel y no se suman. Remanentes presupuestales incluyen consumo26oct y no se deducen del cerrado25oct."
      },
      "notes": [
        "Resultados son clics en enlace; conversaciones/contactos/calificados/citas/separaciones/ventas desconocidos.",
        "Se observaron cambios posteriores del total a1200000 y fin31oct; autor y momento no inspeccionados. No se modificó configuración.",
        "AD01 mantiene Halted y etiqueta Productos y servicios financieros en UI26oct; el XLSX registra cero gasto, impresiones y clics.",
        "El alcance y la frecuencia son nativos del total16sep25oct; no se suman alcances diarios.",
        "Configuración de intereses/destino detallado y métricas video del07oct conservan su fecha; no se han revalidado aquí."
      ]
    },
    "primaryKey": "clicks",
    "primaryLabel": "Clics en enlaces",
    "periodStart": "2026-09-16",
    "periodEnd": "2026-10-25",
    "sourceLabel": "Tres XLSX nativos de X Ads · 26/10/2026, 18:33–18:35 Bogotá",
    "observedAt": "26/10/2026 · 18:35 Bogotá",
    "dataFile": "x-resumen-20261026.json",
    "historicalDate": "07/10/2026",
    "insightTitle": "1.555 clics hacia WhatsApp a $571,66 COP por clic.",
    "insight": "AD02 Inversión concentra la entrega; AD01 sigue detenido por política. La campaña registra actividad hasta el 25/10 y un parcial nuevo el 26/10. Conversaciones y calidad comercial sin conciliar.",
    "reconciliationNote": "Gasto y clics concilian entre campaña, diario y anuncios. Impresiones: campaña 957.533, diario 957.534 (+1) y anuncios 957.535 (+2), por cortes sucesivos. Los remanentes incluyen consumo parcial del 26/10.",
    "configuration": [
      [
        "Estado de campaña / grupo",
        "Activos al 26/10"
      ],
      [
        "Presupuesto diario",
        "$50.000,00 COP"
      ],
      [
        "Límite total observado",
        "$1.200.000,00 COP"
      ],
      [
        "Restante observado",
        "$282.059,48 COP al 26/10; incluye gasto del día parcial"
      ],
      [
        "Calendario",
        "23 sep 2026, 11:00 – 31 oct 2026, 23:59"
      ],
      [
        "Anuncio detenido",
        "AD01 · Halted · etiqueta Productos y servicios financieros al 26/10"
      ],
      [
        "Público y ubicaciones detalladas",
        "Última revisión detallada 07/10; no revalidada con el nuevo corte"
      ]
    ],
    "configurationNote": "El límite total y la fecha final son posteriores a la actualización del 08/10. Se registran como observados; no se atribuye su autor ni fecha de modificación. El panel no cambió configuración.",
    "measurement": "Un clic al enlace de WhatsApp no prueba mensaje enviado ni contacto único. Se requiere conciliar la conversación recibida, su origen, calidad y avance en SmartHome. CAC y ROAS no calculables sin ventas e ingresos.",
    "actions": [
      [
        "Conciliar los 1.555 clics con conversaciones",
        "Registrar contacto recuperado, nuevo/repetido, intención, calificado y cita realizada con origen verificable.",
        "Equipo de ventas"
      ],
      [
        "Revisar AD01 antes de competir creativos",
        "La pieza detenida tiene cero entrega; no existe una comparación equilibrada con AD02. Revisar la etiqueta de política y su evidencia.",
        "Responsable de pauta"
      ],
      [
        "Confirmar continuidad al 31/10",
        "Límite observado $1.200.000 COP, restante $282.059,48 al corte parcial del 26/10. Revisar gasto y calidad antes del cierre.",
        "Responsable de pauta"
      ]
    ],
    "weeklyRead": "19–25/10: 158 clics y $88.924,10 COP (CPC $562,81), con gasto en dos días; 12–18/10: 487 clics y $219.336,15 (CPC $450,38), con gasto en cinco días. Del 17 al 23/10 hubo cero gasto y clics; reentrega desde el 24/10. No comparar solo volumen sin considerar la entrega."
  },
  "TikTok": {
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          "name": "Carrusel automático · su2byjo",
          "spend": 25378.85,
          "impressions": 7243,
          "clicks": 91,
          "results": 3,
          "reach": 2831,
          "frequency": null,
          "cpc": 278.8884615384615,
          "cpr": 8459.616666666667,
          "ctr": 1.2563854756316444,
          "cpm": 3503.9141239817754,
          "videoViews": 0,
          "sourceCategory": "Content generated for you / AI-generated",
          "createdOn": "2026-09-18",
          "status": "Habilitado en interfaz",
          "relatedCampaign": "1876560772338738",
          "relatedGroup": "1876629602782386",
          "relatedAd": "1876633200010530"
        },
        {
          "id": "7686779321620499719",
          "postId": "7686779321620499719",
          "name": "Carrusel automático · oowwxbl",
          "spend": 14764.83,
          "impressions": 4460,
          "clicks": 55,
          "results": 3,
          "reach": 2143,
          "frequency": null,
          "cpc": 268.45145454545457,
          "cpr": 4921.61,
          "ctr": 1.2331838565022422,
          "cpm": 3310.5,
          "videoViews": 0,
          "sourceCategory": "Content generated for you / AI-generated",
          "createdOn": "2026-09-18",
          "status": "Habilitado en interfaz",
          "relatedCampaign": "1876560772338738",
          "relatedGroup": "1876629602782386",
          "relatedAd": "1876633200010530"
        },
        {
          "id": "7698776105980857621",
          "postId": "7698776105980857621",
          "name": "Carrusel automático · 13d9now",
          "spend": 7993.73,
          "impressions": 3800,
          "clicks": 26,
          "results": 2,
          "reach": 1605,
          "frequency": null,
          "cpc": 307.45115384615383,
          "cpr": 3996.865,
          "ctr": 0.6842105263157895,
          "cpm": 2103.6131578947366,
          "videoViews": 0,
          "sourceCategory": "Content generated for you / AI-generated",
          "createdOn": "2026-10-20",
          "status": "Habilitado en interfaz",
          "relatedCampaign": "1876560772338738",
          "relatedGroup": "1876629602782386",
          "relatedAd": "1876633200010530"
        }
      ],
      "ads": [
        {
          "id": "1876633200010530",
          "name": "AGORA_CALDAS_FORMULARIO_AN01_V1",
          "metricsLevel": "Suma de nueve recursos relacionados, no nueva exportación de anuncio",
          "spend": 1042371.02,
          "impressions": 336749,
          "clicks": 1574,
          "results": 122,
          "reach": null,
          "frequency": null,
          "cpc": 662.2433418043203,
          "cpr": 8544.02475409836,
          "ctr": 0.4674104451683598,
          "cpm": 3095.394552025396,
          "resourceCount": 9
        }
      ],
      "reconciliation": {
        "resourcesSpend": 1042371.02,
        "resourcesImpressions": 336749,
        "resourcesClicks": 1574,
        "resourcesResults": 122,
        "dailyResults": 122,
        "note": "Recursos UI concilian gasto, impresiones, clics y122conversiones con campaña. Diario XLSX concilia122conversiones; no contiene gasto/impresiones/clics. Alcances de recursos se solapan: no sumarlos."
      },
      "notes": [
        "Presupuesto de campaña observado: 70.000 COP diarios. Límite vigente, calendario, geografía, conexión CRM y atribución no revalidados al 26/10.",
        "La autorización inicial de siete días y 490.000 COP no se presenta como autorización del gasto posterior.",
        "Nueve recursos relacionados con un anuncio. Sus métricas se agregan para reconstruir ese anuncio, no provienen de un nuevo export de anuncios.",
        "El diario recuperado contiene únicamente leads y CPL. Un costo nativo 0,00 sin leads se representa como no calculable.",
        "Sin conciliación de contactos únicos, calificados, citas realizadas, separaciones ni ventas."
      ]
    },
    "primaryKey": "results",
    "primaryLabel": "Leads de formulario",
    "periodStart": "2026-09-16",
    "periodEnd": "2026-10-25",
    "sourceLabel": "Campaña y nueve recursos en interfaz + XLSX diario · 26/10/2026, 18:36–18:38 Bogotá",
    "observedAt": "26/10/2026 · 18:36–18:38 Bogotá",
    "dataFile": "tiktok-resumen-20261026.json",
    "historicalDate": "07/10/2026",
    "insightTitle": "122 leads de formulario a $8.544,02 COP.",
    "insight": "Inversión aporta 92 de 122 leads (75,4 %) con 66,3 % del gasto. Son recursos con exposición desigual, no una prueba A/B. Recepción en SmartHome, contactos únicos y calidad pendientes.",
    "reconciliationNote": "Los nueve recursos concilian exactamente con campaña: gasto, impresiones, clics y 122 leads. El XLSX diario solo contiene leads y CPL; gasto, impresiones y clics diarios no recuperados se conservan nulos.",
    "configuration": [
      [
        "Estado de campaña",
        "Activa al 26/10"
      ],
      [
        "Presupuesto diario observado",
        "$70.000 COP · campaña"
      ],
      [
        "Límite y calendario vigentes",
        "No revalidados en esta lectura"
      ],
      [
        "Piloto inicial autorizado",
        "Siete días / $490.000 COP; no acredita autorización del gasto posterior"
      ],
      [
        "Geografía y atribución",
        "No revalidadas al 26/10; detalle histórico conserva su fecha"
      ],
      [
        "Recursos actuales",
        "Nueve: tres publicaciones y seis carruseles"
      ],
      [
        "CRM y postback",
        "Conexión histórica; recepción y retorno de eventos sin verificar"
      ]
    ],
    "configurationNote": "El gasto acumulado al 25/10 ($1.042.371,02 COP) supera la referencia inicial. Conciliar límite actual y autorización posterior; este informe no cambia la pauta.",
    "measurement": "Los leads de formulario son resultados atribuidos por TikTok. La conexión de Google Sheets/CRM no prueba llegada a SmartHome ni retorno de eventos. No se suman como personas únicas con Meta o X.",
    "assetNote": "Nueve recursos ligados al mismo anuncio. La interfaz etiqueta seis carruseles como contenido generado automáticamente/AI-generated. La tabla identifica cada recurso y conserva su exposición; no sumar recursos y anuncio como gasto distinto.",
    "actions": [
      [
        "Validar recepción y calidad",
        "Conciliar formularios con registros recuperados, contactos únicos, calificados y citas realizadas.",
        "Equipo de ventas"
      ],
      [
        "Conciliar continuidad y presupuesto",
        "El gasto acumulado supera la referencia inicial de siete días y $490.000. Revisar autorización posterior, límite vigente y calendario sin asumir ampliación autorizada.",
        "Responsable de pauta"
      ],
      [
        "Evaluar recursos con exposición comparable",
        "Separar gasto, leads y costo por recurso; la concentración no demuestra una prueba A/B aleatoria.",
        "Pauta + creatividad"
      ]
    ],
    "weeklyRead": "19–25/10: 9 leads frente a 27 del 12–18/10. El gasto semanal nuevo no está disponible; no puede atribuirse esta caída a menor eficiencia ni calcularse un CPL semanal con esta fuente."
  }
}