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Alcance total se toma del resumen nativo. 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4.0, "cpr": 293412.5, "cpm": 171762.037172545 }, "differenceFromCampaign": { "spend": 0.0, "impressions": 0.0, "conversations": null, "clicks": null, "allClicks": null } }, "placements": { "sum": { "spend": 1173650.0, "conversations": 0, "impressions": 6833.0, "reach": null, "frequency": null, "clicks": null, "allClicks": null, "ctr": null, "cpc": null, "landingViews": null, "results": 0, "cpr": null, "cpm": 171762.037172545 }, "differenceFromCampaign": { "spend": 0.0, "impressions": 0.0, "conversations": null, "clicks": null, "allClicks": null } } }, "reportStart": "2026-09-16", "reportEnd": "2026-10-25", "partialDay": false, "extractedAt": "2026-10-26", "extractedLabel": "26/10/2026 · aprox. 18:36 Bogotá", "statusLabel": "Web activo · WhatsApp finalizado", "configDate": "26/10/2026", "sourceLevel": "CSV nativos por campaña y conjunto", "historicalPlacements": { "reportStart": "2026-09-16", "reportEnd": "2026-10-07", "rows": [ { "spend": 16672.0, "results": null, "reach": 57.0, 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Resultados mixtos no agregables: WhatsApp 4 conversaciones; web sin resultados reportados. Clics y visitas no incluidos en el nuevo corte.", "placementNote": "Datos por plataforma derivados de anuncios hasta el 25/10; gasto e impresiones conciliados. Alcance y frecuencia por plataforma no se suman y se mantienen sin dato.", "todayPartial": { "spend": 69684.0, "conversations": null, "impressions": 227.0, "reach": null, "frequency": null, "clicks": null, "allClicks": null, "ctr": null, "cpc": null, "landingViews": null, "results": null, "cpr": null, "cpm": 306977.9735682819, "date": "2026-10-26", "partial": true, "observedAt": "2026-10-26T18:38:00-05:00", "waConversations": 0 }, "todayPartialAds": [ { "name": "INT_US_WEB_ESTILO_A01", "start": "2026-10-26", "end": "2026-10-26", "spend": 69684.0, "conversations": null, "results": null, "impressions": 227.0, "reach": 178.0, "frequency": 1.2752808988764044, "cpr": null, "cpm": 306977.9735682819, "clicks": null, "allClicks": null, "ctr": null, "cpc": null, "landingViews": null, "budget": 50000.0, "budgetType": "Diario", "status": "active", "attribution": "7 días tras clic, 1 día tras visualización o 1 día tras visualización activa", "scheduledEnd": "2026-10-31", "adsetName": "INT_US_MIAMI_WEB_01", "lastSignificantChange": "0", "resultBlank": true } ] } ], "sources": { "meta-anuncios.csv": { "sha256": "216b9a6e7086228e9eeac2ccfc8d7ec98c1972a8fb90671456fe7542db47e413", "downloadedAt": "2026-10-07T20:58:39.123262-05:00" }, "meta-campanas.csv": { "sha256": "e7c242ec5affea6c95acdc2187b705b7599c67d5f7daa0215f820eaafad3a0b9", "downloadedAt": "2026-10-07T20:53:31.250795-05:00" }, "meta-conjuntos.csv": { "sha256": "83432c88fbc20948f697a9deb65b3dfabf4b0030ffb64f632cefcb1e7d42ffbf", "downloadedAt": "2026-10-07T20:55:48.932201-05:00" }, "meta-diario.csv": { "sha256": "69789e5f1320d43ee67f698ead6ca04291c4b73b116a97e6f01cc7eb663c58c6", "downloadedAt": "2026-10-07T20:54:16.729142-05:00" }, "meta-plataformas.csv": { "sha256": "c196c8fc9b3c0e6abeebf9fb492014b20814dcecb320cf11cd84baae9c60b02d", "downloadedAt": "2026-10-07T20:52:29.727811-05:00" }, "meta-conjuntos-diario-16sep-22oct.csv": { "sha256": "ef12279d4e330c2cc0a65819526ef48e87a8d48bf2d85614a7cbb9f841147e71", "downloadedAt": "2026-10-23", "scope": "nacional" }, "meta-anuncios-diario-16sep-22oct.csv": { "sha256": "51070e1e42f14c8636a1ed747ecc21965a0d519ac07ed5b5fda098149acf6a65", "downloadedAt": "2026-10-23", "scope": "nacional" }, "derivado-analisis-nacional-23oct.json": { "sha256": "c89abc13edd800c43b23493fbe1c1003057b44d6aba934f3bd58d5a7fbc4b0b7", "downloadedAt": "2026-10-23", "scope": "nacional" }, "anuncios-acumulado-16sep-25oct.csv": { "file": "anuncios-acumulado-16sep-25oct.csv", "sha256": "f0f5570648b2ec78abba7f16e30293ef4df2d031fccb0d5ff600630ae7ac9b8b", "downloadedAt": "2026-10-26", "scope": "nacional" }, "anuncios-diario-16sep-25oct.csv": { "file": "anuncios-diario-16sep-25oct.csv", "sha256": "2d61543a1599f256e13664d0b97be6e07e2581b2490e07265960b7cd0e9a287c", "downloadedAt": "2026-10-26", "scope": "nacional" }, "conjuntos-acumulado-16sep-25oct.csv": { "file": "conjuntos-acumulado-16sep-25oct.csv", "sha256": "132412a3ad6bc15b322fdbbbaa9cba2745c0ca6fc8d8ad22a184cf8e74d5c309", "downloadedAt": "2026-10-26", "scope": "nacional" }, "conjuntos-diario-16sep-25oct.csv": { "file": "conjuntos-diario-16sep-25oct.csv", "sha256": "57b8e7f6afdcb4e7f959d74bff0494ddff7bcd344ed30b1caa338754109cc4d2", "downloadedAt": "2026-10-26", "scope": "nacional" }, "campanas-acumulado-16sep-25oct.csv": { "file": "campanas-acumulado-16sep-25oct.csv", "sha256": "6c47ced54362218bb32cba6afbc39cb1aab823af1dbc6068879a2344fa031179", "downloadedAt": "2026-10-26", "scope": "nacional e internacional" }, "todos-conjuntos-acumulado-16sep-25oct.csv": { "file": "todos-conjuntos-acumulado-16sep-25oct.csv", "sha256": "f937eb1dfbe29e2a0fe8e8e0a3027c7879e5d8953d1441b4418dff680b7a6886", "downloadedAt": "2026-10-26", "scope": "nacional e internacional" }, "todos-conjuntos-diario-16sep-25oct.csv": { "file": "todos-conjuntos-diario-16sep-25oct.csv", "sha256": "f974d8e41c87f213149359f71cd1a0d797816e480f7da650bd1be48543836f77", "downloadedAt": "2026-10-26", "scope": "nacional e internacional" }, "todos-anuncios-acumulado-16sep-25oct.csv": { "file": "todos-anuncios-acumulado-16sep-25oct.csv", "sha256": "f5a396c98c537efcc85f19ca506792db7631b870987d22164bdad122d2b850a1", "downloadedAt": "2026-10-26", "scope": "nacional e internacional" }, "todos-anuncios-parcial-26oct-1838.csv": { "file": "todos-anuncios-parcial-26oct-1838.csv", "sha256": "7a5bb44bc50f16184416f37080515828205e5d5d9bbd7cce90daeb6790eca10a", "downloadedAt": "2026-10-26", "scope": "nacional e internacional" }, "todos-anuncios-plataforma-16sep-25oct.csv": { "file": "todos-anuncios-plataforma-16sep-25oct.csv", "sha256": "060c112ea4298dedd8c61b73c56e88edfdb8b2d3aaf29c291760359f9e7a16ea", "downloadedAt": "2026-10-26", "scope": "nacional e internacional" } }, "notes": [ "Edición 26/10/2026. Nacional e internacional: 16/09–25/10 cerrado; lectura 26/10 aprox. 18:32–18:36 Bogotá.", "Nacional: 160 filas de conjuntos/día y 440 de anuncios/día; 40 días. Gasto, impresiones y conversaciones concilian entre niveles. Nunca sumar niveles.", "Alcance del resumen nativo, no suma de días o conjuntos. Frecuencia e indicadores de costo recalculados con sus numeradores y denominadores.", "Los nativos nuevos no incluyen clics, CTR ni visitas de destino; se mantienen como no disponibles. No se trasladan los valores de cortes antiguos.", "Cuatro IDs nuevos de Caldas/Eje publicados 24/10: entrega y resultados acreditados hasta 25/10, activos al 26/10. El 24/10 es transición; los conjuntos mezclan versiones.", "Resultados vacíos conservados en filas y tratados como cero atribuido reportado al agregar; no prueban cero contactos reales. Costos sin gasto o resultados no calculables.", "Contactos únicos, calificados, citas realizadas, separaciones y ventas requieren conciliación con el equipo de ventas/SmartHome. No se calcula CAC ni ROAS.", "Actualización manual; el panel no consulta ni modifica campañas. Estados son observados en su fecha, no en tiempo real.", "Plataformas de publicación actualizadas al 25/10 desde filas de anuncios; alcance por plataforma no sumado. El parcial del 26/10 a las 18:38 se muestra aparte y no entra en los totales cerrados." ], "preparedAt": "2026-10-26", "accountSummary": { "spend": 8948665.0, "impressions": 691498.0, "reach": 225253.0, "periodStart": "2026-09-16", "periodEnd": "2026-10-25", "note": "Alcance agregado nativo de cuenta, no suma de campañas. Resultados mixtos no agregables." } }