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"allClicks": null } } }, "reportStart": "2026-09-16", "reportEnd": "2026-10-25", "partialDay": false, "extractedAt": "2026-10-26", "extractedLabel": "26/10/2026 · aprox. 18:36 Bogotá", "statusLabel": "Web activo · WhatsApp finalizado", "configDate": "26/10/2026", "sourceLevel": "CSV nativos por campaña y conjunto", "historicalPlacements": { "reportStart": "2026-09-16", "reportEnd": "2026-10-07", "rows": [ { "spend": 16672.0, "results": null, "reach": 57.0, "impressions": 100.0, "clicks": 10.0, "allClicks": 10.0, "frequency": 1.754386, "cpr": null, "ctr": 10.0, "cpc": 1667.2, "cpm": 166720.0, "landingViews": 7.0, "name": "Audience Network", "attribution": "Configuración de atribución múltiple", "resultIndicator": "", "end": "2026-10-31", "start": null, "conversations": null }, { "spend": 125049.0, "results": null, "reach": 1041.0, "impressions": 1373.0, "clicks": 9.0, "allClicks": 21.0, "frequency": 1.318924, "cpr": null, "ctr": 0.655499, "cpc": 13894.333333, "cpm": 91077.203205, 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Resultados mixtos no agregables: WhatsApp 4 conversaciones; web sin resultados reportados. Clics y visitas no incluidos en el nuevo corte.", "placementNote": "Datos por plataforma derivados de anuncios hasta el 25/10; gasto e impresiones conciliados. Alcance y frecuencia por plataforma no se suman y se mantienen sin dato.", "todayPartial": { "spend": 69684.0, "conversations": null, "impressions": 227.0, "reach": null, "frequency": null, "clicks": null, "allClicks": null, "ctr": null, "cpc": null, "landingViews": null, "results": null, "cpr": null, "cpm": 306977.9735682819, "date": "2026-10-26", "partial": true, "observedAt": "2026-10-26T18:38:00-05:00", "waConversations": 0 }, "todayPartialAds": [ { "name": "INT_US_WEB_ESTILO_A01", "start": "2026-10-26", "end": "2026-10-26", "spend": 69684.0, "conversations": null, "results": null, "impressions": 227.0, "reach": 178.0, "frequency": 1.2752808988764044, "cpr": null, "cpm": 306977.9735682819, "clicks": null, "allClicks": null, "ctr": null, "cpc": null, "landingViews": null, "budget": 50000.0, "budgetType": "Diario", "status": "active", "attribution": "7 días tras clic, 1 día tras visualización o 1 día tras visualización activa", "scheduledEnd": "2026-10-31", "adsetName": "INT_US_MIAMI_WEB_01", "lastSignificantChange": "0", "resultBlank": true } ] }, "accountSummary": { "spend": 8948665.0, "impressions": 691498.0, "reach": 225253.0, "periodStart": "2026-09-16", "periodEnd": "2026-10-25", "note": "Alcance agregado nativo de cuenta, no suma de campañas. Resultados mixtos no agregables." }, "sources": [ { "file": "anuncios-acumulado-16sep-25oct.csv", "sha256": "f0f5570648b2ec78abba7f16e30293ef4df2d031fccb0d5ff600630ae7ac9b8b", "downloadedAt": "2026-10-26", "scope": "nacional" }, { "file": "anuncios-diario-16sep-25oct.csv", "sha256": "2d61543a1599f256e13664d0b97be6e07e2581b2490e07265960b7cd0e9a287c", "downloadedAt": "2026-10-26", "scope": "nacional" }, { "file": "campanas-acumulado-16sep-25oct.csv", "sha256": "6c47ced54362218bb32cba6afbc39cb1aab823af1dbc6068879a2344fa031179", "downloadedAt": "2026-10-26", "scope": "nacional e internacional" }, { "file": "conjuntos-acumulado-16sep-25oct.csv", "sha256": "132412a3ad6bc15b322fdbbbaa9cba2745c0ca6fc8d8ad22a184cf8e74d5c309", "downloadedAt": "2026-10-26", "scope": "nacional" }, { "file": "conjuntos-diario-16sep-25oct.csv", "sha256": "57b8e7f6afdcb4e7f959d74bff0494ddff7bcd344ed30b1caa338754109cc4d2", "downloadedAt": "2026-10-26", "scope": "nacional" }, { "file": "todos-anuncios-acumulado-16sep-25oct.csv", "sha256": "f5a396c98c537efcc85f19ca506792db7631b870987d22164bdad122d2b850a1", "downloadedAt": "2026-10-26", "scope": "nacional e internacional" }, { "file": "todos-anuncios-parcial-26oct-1838.csv", "sha256": "7a5bb44bc50f16184416f37080515828205e5d5d9bbd7cce90daeb6790eca10a", "downloadedAt": "2026-10-26", "scope": "nacional e internacional" }, { "file": "todos-anuncios-plataforma-16sep-25oct.csv", "sha256": "060c112ea4298dedd8c61b73c56e88edfdb8b2d3aaf29c291760359f9e7a16ea", "downloadedAt": "2026-10-26", "scope": "nacional e internacional" }, { "file": "todos-conjuntos-acumulado-16sep-25oct.csv", "sha256": "f937eb1dfbe29e2a0fe8e8e0a3027c7879e5d8953d1441b4418dff680b7a6886", "downloadedAt": "2026-10-26", "scope": "nacional e internacional" }, { "file": "todos-conjuntos-diario-16sep-25oct.csv", "sha256": "f974d8e41c87f213149359f71cd1a0d797816e480f7da650bd1be48543836f77", "downloadedAt": "2026-10-26", "scope": "nacional e internacional" } ], "notes": [ "Edición 26/10/2026. Nacional e internacional: 16/09–25/10 cerrado; lectura 26/10 aprox. 18:32–18:36 Bogotá.", "Nacional: 160 filas de conjuntos/día y 440 de anuncios/día; 40 días. Gasto, impresiones y conversaciones concilian entre niveles. Nunca sumar niveles.", "Alcance del resumen nativo, no suma de días o conjuntos. Frecuencia e indicadores de costo recalculados con sus numeradores y denominadores.", "Los nativos nuevos no incluyen clics, CTR ni visitas de destino; se mantienen como no disponibles. No se trasladan los valores de cortes antiguos.", "Cuatro IDs nuevos de Caldas/Eje publicados 24/10: entrega y resultados acreditados hasta 25/10, activos al 26/10. El 24/10 es transición; los conjuntos mezclan versiones.", "Resultados vacíos conservados en filas y tratados como cero atribuido reportado al agregar; no prueban cero contactos reales. Costos sin gasto o resultados no calculables.", "Contactos únicos, calificados, citas realizadas, separaciones y ventas requieren conciliación con el equipo de ventas/SmartHome. No se calcula CAC ni ROAS.", "Actualización manual; el panel no consulta ni modifica campañas. Estados son observados en su fecha, no en tiempo real.", "Plataformas de publicación actualizadas al 25/10 desde filas de anuncios; alcance por plataforma no sumado. El parcial del 26/10 a las 18:38 se muestra aparte y no entra en los totales cerrados." ] }